Concept brand: Rogue is the reinvention of an agency that used to offer retail marketing services, evolved and started innovating using not only graphic and industrial designed, but focusing on creating new experiences to consumers in unusual ways, by being rogues.
That's where logo comes from. The are is a single arrow that points into different directions. Are we going to the past to see what useful from that era? Are we going to the future to bring innovative ideas into our time? That's Rogue. Ditching the conventional, cliché road to create different experiences. The letter E serves as a graphs since one of the primary focuses of the agency is increasing sales and positioning.
In the design there where some mandatories, such as incorporating parent companies logos into the brand.
World Branding Design Society Spotlight